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Appointed Professionals Job Description

This position description was prepared based on feedback from incumbents and supervisors, or from Career Track postings. Human Resources will continue to enhance and refine descriptions as more information becomes available.

UA Title Code: T17629
UA Job Title: Director, Membership-Marketing
Job Group: External Affairs & Communications Professionals
Job Category: Communications/Marketing Professional
Pay Grade:
FLSA: Exempt

Purpose of Classification:

Manages the marketing, communications, and fulfillment of the UA Alumni Association (UAAA) membership program and the Student Alumni Ambassadors membership program. Oversees marketing and communications for the UAAA affinity and corporate partnerships. Oversees the Reunion Weekend program.

Example of Duties:

  • Manages strategic development, implementation, and execution of marketing campaigns and member benefit programs designed to meet established revenue and membership goals
  • Provides direction and oversight for student and alumni programming related to membership in the Alumni Association
  • Oversees and coordinates development of annual performance goals and associated action plans
  • Directs the logistical management of the membership programs
  • Supervises management of membership processing policies and procedures
  • Supervises the timely and effective reporting of all membership transactions
  • Coordinates with other managers to implement and monitor internal controls and to ensure compliance with regulatory processing requirements
  • Maximizes use of University and community events and programs to promote membership
  • Represents the Alumni Association and promotes membership at various student, alumni, and athletic programs
  • Educates constituent groups on benefits of membership
  • Supports constituent groups' efforts to promote membership
  • Oversees management of annual membership and marketing budget
  • Analyzes current budget performance and forecasts long-term budgetary needs
  • Identifies, recruits, and interacts with students, alumni, and friends of the University in order to maintain and strengthen the Alumni Association's membership program
  • Cultivates and stewards new and existing life members
  • Oversees membership fulfillment, including hiring, training, supervising, and evaluating student employees
  • Ensures effective and efficient use of all fulfillment personnel and resources
  • Designs and implements a complex solicitation calendar and production schedule for direct mail and telemarketing campaigns
  • Sets performance goals, assigns tasks, and monitors progress
  • Ensures adequate staffing to reach the targeted number of prospects and oversees the acknowledgment process for new members and the renewal process for annual members
  • Ensures appropriate handling of membership and member-relations issues
  • Maintains and utilizes member-tracking information on an internal database
  • Develops, expands, and manages member benefit programs
  • Researches and identifies potential partnerships
  • Works directly with businesses to sell the partnership concept
  • Negotiates and oversees contractual agreements
  • Supervises implementation and communication of benefit programs
  • Develops, manages, and markets new and existing programs to support revenue growth
  • Implements and promotes new revenue opportunities

Minimum Qualifications:

Bachelor's degree with 5 to 8 years of directly comparable experience; OR master's degree with 3 to 5 years of directly comparable experience

Revised: 09/29/2014