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Appointed Professionals Job Description

This position description was prepared based on feedback from incumbents and supervisors, or from Career Track postings. Human Resources will continue to enhance and refine descriptions as more information becomes available.

UA Title Code: T20731
UA Job Title: Online Specialist
Job Group: Information Technology Professionals
Job Category: IT Professional
Pay Grade:
FLSA: Exempt

Purpose of Classification:

Provides IT support to UA BookStores Marketing team for Web Admin and for e-commerce. Assists team with planning, coordinating, implementing, and managing all web marketing materials.

Example of Duties:

  • Provides web support for proprietary, industry-specific online selling objectives, including early semester, high-volume textbook ordering, faculty textbook adoptions, and high-volume promotions
  • Manages email subscription data, including support for data requests when necessary, regular reporting of email subscription, open rate, click-through rate, return on investment, and other performance metrics
  • Manages all static and dynamic online content, including all web copy and images and the implementation of quality assurance (Q/A) processes to ensure that the website represents the organization
  • Supports the management of strategic product and service promotions, including performance analysis and benchmarking reports
  • Manages vendor partner sites, including sales, commissions, and performance reporting

Minimum Qualifications:

Associate's degree with 3 to 5 years of directly comparable experience

Revised: 12/23/2014